I heard Patrick Schwerdtfeger speak at a tech conference about 9 months ago, and he was giving away copies of his book titled "Webify Your Business." I must admit that it sat on my bookshelf for 6 months before I picked it up to read it. He has since upgraded the material and re-published it under the title Marketing Shortcuts for the Self-Employed : Leverage Resources, Establish Online Credibility, and Crush Your Competition. This book is a must read for any entrepreneur, small business, or even any hobbyist that is trying to build a web-presence.

I repeat, if you are doing anything on the web, this is a must read. I don't know of any other source that brings this many great materials together in one place. Not only is the book great, but the supporting web-site is as well (http://80shortcuts.com/). There you will find supporting worksheets, new and different writings from the author, online e-courses, and you can witness, firsthand how he markets his own business. 

The book consists of 80 short chapters. But don't let the short chapters fool you. They are so full of great ideas and 'things to do' that you can easily get overwhelmed by it all. So beware of this fire hose of great things. I have recommended and given this book away many times, and here is the advice I give with it. First, read and take action on Part One: Define Your Business Model. It consists of ten short chapters. You will come away with the genesis of great content for your web-site, and the foundation for creating your future content. Next, use the remaining chapters as a reference. For example, if you want to know how to use LinkedIn to promote your business, Read chapters 67 - 70. There are multiple chapters for all of the online tools and resources that you could possibly want to use, including: Blogging, Facebook, Twitter, YouTube, Google AdWords, Search Engine Optimization, and many more. 

So buy the book and get a handle on your online strategy. 

Disclaimer: While I am a huge fan of this book and Patrick Schwerdtfeger, I do not know him personally and do not receive any financial gain from him for this review. However, if you click the link above to purchase the book, I will receive a few pennies from Amazon.